The Moroccan group OUTSOURCIA acquires Tunisia's leading contact center operator PHONEACT

October 17, 2022

OUTSOURCIA continues its international expansion strategy with a fifth acquisition in a fifth country

Casablanca, October 17, 2022, OUTSOURCIA, a leading independent Moroccan customer experience, business process and medical outsourcing provider, founded by Youssef Chraibi, announces the completion of the acquisition of PHONEACT, one of the Tunisian leaders in call centers created in 2006.

The transaction was carried out following the entry in the capital of OUTSOURCIA of an investment fund managed by SPE CAPITAL, and was partially financed through a share swap, allowing Mehdi Ayed, founder of PHONEACT, to become a reference shareholder in OUTSOURCIA and to participate alongside the management team, in the emergence of an independent North African group in the sector.

Through the acquisition of PHONEACT, which employs 900 people in Tunis, OUTSOURCIA is diversifying its offering with the addition of a strategic nearshore destination in an increasingly competitive sector undergoing a strong consolidation.

Following five international external growth operations carried out over the past twelve years, including two in France and one in Madagascar, OUTSOURCIA is now employing 3,400 staff across 5 countries (Morocco, France, Madagascar, Niger and Tunisia) with a consolidated turnover of 442 million Dirham (41 million Euros). Youssef Chraibi, President of OUTSOURCIA said: "We have been looking to penetrate the Tunisian market for a few years now given its strong competitiveness, the quality of its human capital in relationship marketing, and its complementarity with our other offshore locations.

PHONEACT's positioning in sectors where we were less present, its strong entrepreneurial culture as well as the common vision we shared with its founder, convinced us of the relevance of positioning the group as a leading independent North African player in a market still largely dominated by European outsourcers.” Mehdi Ayed, Founder of PHONEACT, and now reference shareholder of OUTSOURCIA, explains: "In an outsourcing market in full mutation and in strong consolidation, PHONEACT was looking to join a solid independent North African player with strong international growth ambitions. The values shared with the management, combined with a strategy of optimized resources and strong operational and commercial synergies should allow the new group to become the market leader on the mid-market segment".

Tarek Lababidi, Principal at SPE Capital, adds: "We are delighted to participate to what represents a strategic project for OUTSOURCIA, financed by the capital increase announced last May. This partnership with one of the leaders in the sector will give a new dimension to the group allowing it to offer an even more comprehensive and competitive service to existing and future clients.”



Founded in 2003 by Youssef Chraibi, OUTSOURCIA Group is an operator specializing in CRM, back office services (BPO), digital services, medical outsourcing and studies. Outsourcia now employs 3,400 people in 5 countries (Morocco, France, Madagascar, Niger and Tunisia) operating on behalf of leading clients such as: Aquarelle, Total, Renault, Orange, Coyote, Marionnaud, Mister Auto (PSA Group), Veepee...



Founded in 2006 by Mehdi Ayed, PHONEACT has become the leader in CRM in Tunisia. The group now has more than 900 employees across 2 production sites in Tunis, and operates for renowned customers within various sectors (telecom, energy, retail, e-commerce, banking, medical assistance...).



SPE CAPITAL, founded in 2016, is an independent Private Equity firm focused on Africa and the Middle East. SPE CAPITAL is led by an experienced on-the-ground investment team, with strong local knowledge and a proven track record of investing in growth companies. With offices spanning across the region, SPE Capital has a thorough understanding of businesses in the region and strives to apply best international practices and governance standards.